The Challenge
Dental marketing in Vancouver is a bloodbath.
Every
corner has a clinic. Smile A Lot Dental Centre needed to
cut through the noise without ballooning their budget.
The Fix
The first step was getting rid of their old, clunky, user and SEO-unfriendly website. By redesigning the website from the ground up, I was able to implement a clean, modern full-fledged website design, complete with responsive intuitive layouts, that was optimized for both users and search engines. The result was a 137% increase in organic traffic within the first month. And 213% increase in 2 months.
The following are implemented on the website:
- Online Booking System
- Inquiry Form
- Insurance Filters
- Service Pages
- FAQ Section
- Treatment Gallery
Next, the goal was redefined by stopping to try and rank for everything. Instead, we went narrow. We optimized the Google Business Profile for specific, high-intent emergencies. Moreover, involved pruning of low quality social media content that was diluting the brand's online presence and authority.
Finally, I implemented a rigorous Google Ads strategy that focused on high-intent keywords and negative keyword matching to reduce budget leaks and increase conversion rates.
The result was a 24% increase in booked appointments while reducing ad spend by 15%.
Other Pieces of Work
Created Business Cards, Posters, Review Request Cards with QR Codes, Sympathy Cards, and Greeting Cards for the clinic, all of which were designed with a consistent visual identity and tone that aligned with the brand's values and target audience.